Pretty Green & Vespa
We’re pleased to announce collaborations with Liam Gallagher’s clothing label Pretty Green and Vespa to celebrate and mark the highly-anticipated release of the ‘Quadrophenia: The Director’s Cut’ box set, which is due for release on November 14th (UK) and November 15th (US).

Pretty Green have designed a limited edition parka made legendary by London mod ‘Jimmy’ on the cover of The Who’s seminal album and will also showcase Pete Townshend’s archives of notes, desk diaries, photos and original lyrics from the making of ‘Quadrophenia’ alongside album artwork and outtakes in a never been seen before exhibition.

Speaking about the collaboration, Pretty Green’s Liam Gallagher stated: “As I’m a massive fan of The Who, and Quadrophenia being one of my favourite albums of all time, it’s an honour to be associated.”

This is a once in a lifetime opportunity to get up close to Pete Townshend’s work and his inspirations behind the making of the seminal album, so don’t miss it. The exhibition is now open in the Pretty Green flagship store in London’s Carnaby Street and will run until January 31st 2012. See below for full details.

To honour the album and its contribution to mod culture, legendary scooter company Vespa has also joined forces with The Who to build a stunning replica Quadrophenia scooter, based on the new PX125. Better yet – they will be giving it away in a free competition, full details to be announced soon. MODifications include whitewall tyres, one-off retro graphics, chrome kit, screen, mod-style extra mirrors & even a faux fur-covered seat. This scooter will be on display at the Quadrophenia exhibition.

Check the Competitions section of the Quadrophenia website for details on how to enter.

Opening Hours – Mon-Wed, Fri and Sat: 10.00-19.00, Thu: 10.00-20.00 and Sun: 12.00-18.00.
Address: Pretty Green, 57 Carnaby St, London W1F 9QF